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Backlinks are when your links are shared by other domains within their content. Number of backlinks is a determining factor in SERP ranking. Off-page SEO refers to all SEO efforts outside of your website. The main components are link building and social media promotions. Companies with strong SEO and content strategies also tend to be more trusted.
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The SEO expert does some work on your website that will lead to improving your website ranking. Well, Social Media Marketing is not enough to get your desired clients because Social Media Marketing has a very low range to target the audience. When you grow your identity and expand your business, you have a high chance of coming up as a Thought Leader in your industry. But trust me, SEO is less expensive than that, and provides you long lasting results than PPC. Also, it is because when you do SEO for your website and rank higher, it would reduce your cost of advertisements. It refers to creating content that will make your website rank higher.